Search engine optimization (SEO) is the process of increasing the rankings and visibility of a website, or a web page, in a search engine’s results. It is often referred to as “organic” or “earned” results. The “earned” or “paid” results come from advertisements that website owners pay for to direct traffic toward their site. “Organic” SEO is the phrase used to describe the process to obtain a natural placement on organic search engine results pages. Approximately 70% of the links search users click, are organic. They are the most common type of search result. The higher a website ranks in an organic search result, the more likely it will be viewed by a user.
We all know the major search engines such as Google, Yahoo and Bing. They each have primary search results. This is where web pages and other content, such as videos, are revealed and ranked based on what the search engine deems most relevant to the user. Approximately 93% of all online encounters begin with a major search engine and 75% of users never even scroll past the first page of search results. Therefore, having a site ranking high in natural or organic results is key for directing more traffic toward your site. Google alone has 1.5 billion searches per day! Just imagine all the information that gets sorted through every second. Thanks to SEO, we can find any information we are looking for in the fraction of a second!
Search engines have a specific process they use to organize the tons of information produced by web pages into an order by which is most relevant to the search results.
Now you probably want to know how you can improve your site with great SEO results so that you can take full advantage of all of the traffic you will get on your site. To start off, here are some things to be aware of that SEO detects for:
• Key Words
• Content Management
• Media Management
• Social Media Links
• Reader Comments
Next, here are some things you can do to improve your own SEO:
• Create Keywords: Keywords are the phrases people will type in the search bar that will lead them to your page, so use keywords that are relevant to your content. Come up with 5-6 phrases such as: “Internet Marketing in Chicago”.
• Include Descriptive and Relevant Links: Instead of creating short vague links like “Click Here”, use descriptive words that can be detected by SEO like “Photographer in Fox Lake”.
• Use Alt-tags: These are especially important when you have a lot of visual content on your site such as videos or images because images aren’t recognized by search results. So including descriptions or alt-tags for them will solve the issue and make them easily searchable.
• Update Content Regularly: Being as up to date as possible is a great indicator that the site is relevant. So stay new and improved.
Now that you know all about SEO you can take charge of your website and take full advantage of doing business online. If you are still a little confused about what you should be doing, thanks to internet marketing companies like Frontier Marketing LLC, you don’t have to do any of this alone. We’ve got your SEO covered!
Frontier Marketing LLC
36 Fairfax Rd
Fox Lake, IL 60020